“Cromodora Wheels is one of the most sought-after wheel producers in Europe, with a clear sustainability agenda. We are pleased to offer climate-conscious customers, such as Cromodora Wheels, a low-carbon option while increasing our foothold in the car manufacturing industry. This is a true testament to Hydro REDUXA low-carbon aluminium,” says Francine Martin, Sales Director in Hydro.

Cromodora Wheels is a long-standing Hydro customer and a key player in the aluminium wheel industry. During 2021, they will make Hydro REDUXA a significant part of their aluminium supply for wheel production.

As car makers are electrifying cars to remove emissions from the vehicle’s use phase, next up is lowering emissions in the production phase, and materials are in focus.

Aluminium in transport is contributing to light-weighting and lowering energy consumption when cars are in use. Looking at the material itself, the carbon footprint of aluminium varies greatly depending on where and how it is produced.

Hydro REDUXA has a certified maximum carbon footprint of 4.0 kg CO2e/kg aluminium. This is less than a quarter of the global average and includes the entire value chain of aluminium from raw material to finished product including transport (smelter scope 1,2,3).

“European car makers are continuously working to lower emissions, and we must do our part to help them achieve their ambitions. Aluminium wheels make cars lighter, which in return lowers fuel consumption and CO2 emissions. If the wheels are produced with low-carbon aluminium, that makes a good footprint even better – and why we chose Hydro REDUXA,” says Marco Dallera, Sales Director in Cromodora Wheels.

The Italian wheel maker is one of the pioneers in the wheel industry. They supply the main premium car makers in Europe; AMG-Mercedes, Audi, BMW, Ferrari, FCA, Maserati, JLR, Porsche, Seat, Skoda and VW and use cutting-edge casting technology to ensure lightness and the highest quality.

The Hydro REDUXA foundry alloy aluminium volumes to Cromodora Wheels will be produced at Hydro’s Norwegian primary aluminium production sites in Sunndal and Årdal, where production is based entirely on renewable hydropower.