New TV commercial: Our Brazilian story

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New TV commercial: Our Brazilian story

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Aluminium

When you choose aluminium from Hydro, it's strong, light, durable and climate efficient, making you part of a smarter and more sustainable future. Our climate strategy is to cut our CO2 emissions 30% by 2030. Our aluminium can help you meet your goals, too.

Energy

With more than a century of experience in renewable energy, Hydro is one of the top three operators of power production in Norway, and a significant market player in the Nordics and Brazil. We are responsible for developing new business opportunities for Hydro within both renewable energy, hydrogen and batteries, and we provide support to the rest of Hydro’s business areas on contracts, security of supply and energy framework conditions.

Sustainability

Our purpose is to create a more viable society by developing natural resources into products and solutions in innovative and efficient ways. Our ambition is lifting profitability and driving sustainability, creating value for all stakeholders. To tackle our global challenges, the world needs to produce and consume in new ways. We want to contribute to creating a fair society and circular economy by producing responsibly, delivering circular solutions, making net-zero aluminium by 2050 or earlier, and producing and using more renewable energy.

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At Hydro, we put our people at the center of everything we do. By supporting our employees’ growth professionally and personally, we are fostering a community of colleagues who are united in the shared purpose of solving our industries’ most pressing challenges.

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We are a leading aluminium and renewable energy company that has created business opportunities for more than a century by developing products, solutions and industries that address global needs and demands. We supply low-carbon aluminium to customers worldwide and offer renewable energy solutions to industries that want to power manufacturing in a greener way.

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About Hydro

Hydro is a leading industrial company committed to a sustainable future. Our purpose is to create more viable societies by developing natural resources into products and solutions in innovative and efficient ways.

Brazil is our main source of the important raw material bauxite and is the country where we have the most employees.

In the state of Pará, we extract raw materials in Paragominas and Trombetas and we refine bauxite to alumina (aluminium oxide) at the world's largest alumina refinery, Alunorte. We also produce 460,000 tonnes of aluminium metal annually at the Albras plant, which we partly own.

By joining forces with one of the most famous Norwegians in Brazil, Morten Harket – also known as the lead singer in a-ha, we proudly tell our Brazilian story – and demonstrate how aluminium is the metal of the future.

Published: October 10, 2016

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