In September, Hydro took a new step as a global supplier of innovative and sustainable aluminium solutions, launching the company’s new corporate identity and visual design.

To tell the world more about who Hydro is and what the company does, Hydro is launching a new brand campaign with real employees in the spotlight. Through several stories, you get to know them better; who they are, where they come from and what they do in Hydro.

One of the company’s very talented employees is Kati Tschöpe: The technology doctor. She is one of the researchers behind the world’s most energy-efficient aluminium production technology, currently undergoing full-scale testing at Hydro’s new pilot plant in Karmøy.

Kati is one of Hydro’s team of 35 000 colleagues, working every day to produce the most sustainable aluminium products in the world. Together with its customers, Hydro develop thousands of innovative solutions that are forming society. Because it is important for the future.

The campaign will launch this fall in Norway, Germany, Hungary and parts of the US.